The last wellness app you’ll ever need to download

Illustration of a woman relaxing with her phone

Duolingo for emotional wellbeing — personalized daily practice to feel better

Most apps give you generic content. Holdme learns who you are: building the world’s most advanced AI personalization engine for your emotional wellbeing

  • Personal Plan Tailored plan that evolves with your needs, habits, and progress
  • Tools Evidence-based CBT and ACT exercises to help you reflect, reset, and build lasting skills
  • Coach Get confidential, judgment-free support from a coach whenever you need it
  • Insights & Stats See how your moods, habits, and activities connect over time
Holdme app — splash screen
Holdme app — home screen with daily protocol
Holdme app — personal insights report

Advice you swipe away, versus advice built around your life

The old way · any wellness app

Time for a 5 minute breathing exercise

The result: you swipe it away, because it doesn’t know your day

The Holdme way · Day 240

Based on everything I’ve learned about you over the past 8 months, the fastest way to improve your emotional energy today is a 9-minute walk before lunch, followed by a gratitude prompt at 8:30 pm

The result: actionable, effortless wellbeing built entirely around your life

You live your life.
Holdme does the heavy lifting

Most apps give you generic content. Holdme learns who you are: building the world’s most advanced AI personalization engine for your emotional wellbeing

Editorial illustration of two women talking to each other

Secure onboarding & chat

You live your life; Holdme listens. No tedious daily journaling required: just natural, secure check-ins that take a minute, in whatever format suits you that day

Editorial illustration of a stack of books

Continuous learning

The engine maps your emotional energy patterns: tracking what actually moves the needle for you over days, weeks, and months, including which practices you finish and which you skip

Editorial illustration of a bouquet of tropical flowers

Hyper-personalized action

Zero guesswork. Highly specific micro-interventions, timed to your unique schedule and your mental battery – and shrunk down on the days you have nothing left

Evidence-based practice, personally delivered

Every practice in Holdme is built on CBT and ACT principles: the same frameworks used in structured therapy programs, translated into simple daily actions.

The AI personalizes the delivery: which practice, when, in what format, and in whose voice. The underlying methods stay evidence-based.

Early access reviews

What early users say once Holdme starts to know them

5 out of 5 stars
“The first week felt like any other app. Around month two it started suggesting things at exactly the moments I needed them. That’s when it clicked.”
— mariana_kv
5 out of 5 stars
“I’ve deleted every wellness app within a month. Holdme is the first one that noticed I skip long exercises and just… stopped giving them to me.”
— sofia.reads
5 out of 5 stars
“Elias reminded me it was my ‘Sunday spiral’ time before I even noticed I was spiraling. Slightly spooky. Mostly life-changing.”
— h_annika
5 out of 5 stars
“I don’t have to re-explain my situation every time. The coaches remember. After years of starting from zero with apps, that alone is worth it.”
— lena.m.public
5 out of 5 stars
“It breaks everything into very small acts. On my worst days the whole protocol is five minutes, and somehow that’s exactly right.”
— daryna_ok
5 out of 5 stars
“Went through a breakup and a job change in the same month. Holdme quietly adjusted everything — shorter practices, gentler tone. It felt held, honestly.”
— c.villanueva

Questions, answered honestly

What is Holdme?

Holdme is an emotional wellbeing app built around an AI personalization engine. It delivers a small daily self-care protocol — practices like journaling, breathing, reflections, and short offline actions — chosen for your current state, and refined continuously as it learns what actually helps you

What can Holdme help with?

Procrastination, overthinking, anxious thoughts, stress, emotional overload, relationship tension, and self-confidence. It works through small, regular practices rather than intensive intervention

Is Holdme a therapy or medical service?

No. Holdme is not a medical, diagnostic, crisis, or therapy service, and its coaches are not licensed clinicians. It draws on CBT and ACT principles for self-care practice, and it can sit alongside professional care — but it never replaces it. In a crisis, contact local emergency services or a crisis line

Who is Holdme for?

Adults — especially women — who overthink, procrastinate, feel emotionally overloaded, or want a gentler, more consistent way to care for themselves. No wellness experience required

Does personalization work from day one?

Honestly — no, and we’d rather tell you that. The first week is deliberately broad while the engine builds a baseline. Noticeable personalization typically appears within a few weeks, and it compounds from there