Cookie Policy
Last updated:
Contents
This cookie policy explains how we use cookies and other similar technologies when you use our service, what tracking technologies are, and why we use them. It also explains how you can control their use.
This Cookie Policy should be read together with our Privacy Policy, which explains how we process personal data collected through cookies and similar technologies, including the recipients of such data, international data transfers, retention periods and your rights.
If you have any questions, you can contact us at support@holdme.care.
Cookies
A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you visit our website to store a range of information, for example, your language preference, or browser and device you are using to view the website. Those cookies are set by us and called first-party cookies. We also use third-party cookies, which are cookies from a domain different from the domain of our website, for analytics, advertising and marketing purposes.
Session cookies expire each time you close your browser and do not remain on your device afterwards. These cookies allow our website to link your actions during a particular browser session.
Persistent cookies will remain on your device for a period of time, and will expire on a set expiration date, or when you delete them manually from your cache. These cookies are stored on your device in between browser sessions and allow your preferences and actions across our website to be remembered.
Similar technologies
- Web beacon is a small, transparent image (also known as “pixel tag”, “web bug”, “GIF”) that contains a unique identifier. It is embedded into a website or an email. When your browser reads the code of the website, it communicates with our server in order to display the image and, through this process, we are able to acquire information such as technical specifications of your device, operating systems, and settings being used. It can also track your activities during a session. Also, it enables us to recognize when each email was opened, from what IP address, and from what device. We use this information to improve our email communication.
- Software development kits (SDK) are third-party software development kits that may be installed in our mobile applications. SDKs help us understand how you interact with our mobile applications and collect certain information about the device and network you use to access the application.
- HTML5 local storage. HTML 5 is the fifth version of the HTML language and contains functionality that allows information to be stored locally within the browser’s data files. HTML5 local storage operates in a similar way to cookies but differs in that it can hold greater amounts of information and does not rely on an exchange of data with the website’s server.
- Fingerprinting is a technique that involves combining a set of information elements in order to uniquely identify a particular device. These information elements include, for example: data from the configuration of the device, CSS information, JavaScript objects, installed fonts, installed plugins with the browser, use of any APIs, HTTP header information, clock information.
- Device Identifiers are identifiers comprised of numbers and letters, which are unique to each specific device. These include Apple’s ID for Advertisers (IDFA) and Google’s Android Advertising ID (AAID). They are stored on the device and are used to recognize you and your devices across different apps and devices for marketing and advertising purposes. You can reset your device identifier or opt out of personalized advertising in the settings of your device.
Legal basis and your consent
We use strictly necessary cookies because they are essential to provide the service; under applicable law they do not require your consent. All other cookies and similar technologies described in this policy (including analytics and targeting cookies, pixels and similar tags) are used only with your prior consent, which you give through our consent management tool. Non-essential cookies are not placed on your device unless and until you consent to them. You may withdraw your consent at any time, as easily as you gave it. Withdrawing your consent does not affect the lawfulness of processing carried out before its withdrawal.
How can you manage your cookies and similar technologies?
1. Consent management tool
When you first visit our website, a cookie banner allows you to accept all cookies, reject all non-essential cookies or customise your choices. You can manage your cookie preferences by clicking the Cookie Settings button in the cookie banner displayed at the bottom of our website. You can then adjust the sliders to select the types of cookies that may be used. It may be necessary to refresh the page for the updated settings to take effect. Strictly necessary cookies cannot be disabled, nor can the tool be used to block cookies on third-party websites linked from our website.
2. Browser and device settings
Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can, however, obtain up-to-date information about blocking and deleting cookies via these links:
The detailed instructions on how to control your cookies through browser settings can also be found here: https://www.aboutcookies.org/how-to-control-cookies/.
Please note that blocking all cookies will have a negative impact on the usability of many websites. If you block cookies, you will not be able to use all the features on our website.
To opt out of data usage by Google Analytics, follow the instructions: https://tools.google.com/dlpage/gaoptout.
To reset your device identifier or opt-out of personalized advertising, follow Google instructions or Apple instructions.
You can exercise your preferences and opt out of personalized advertisements with regard to your mobile devices (smartphones, tablets) by updating your mobile device settings:
- IOS devices: Settings -> Privacy & Security -> Tracking -> Allow Apps to Request to Track (uncheck);
- Android devices: Settings -> Privacy -> Ads -> Delete advertising ID (the exact path may vary depending on your Android version and device manufacturer).
3. Opt-out of internet-based advertising
The third-party advertisers, ad agencies and vendors with which we work may be members of the Network Advertising Initiative, the Digital Advertising Alliance Self-Regulatory Program for Online Behavioral Advertising, the European Digital Advertising Alliance. To opt-out of interest-based advertising from the participating companies, visit the following links:
- Network Advertising Initiative – https://optout.networkadvertising.org/
- Digital Advertising Alliance – https://optout.aboutads.info/
- Digital Advertising Alliance (Canada) – https://youradchoices.ca/choices
- Digital Advertising Alliance (EU) – https://www.youronlinechoices.com/
- DAA AppChoices page – https://www.aboutads.info/appchoices
Cookies list
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
1. Strictly necessary cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Cookie | Type | Source | Purpose | Expiry |
|---|---|---|---|---|
cookieyes-consent | 1st party | CookieYes | Stores the user's cookie consent preferences so the choice is remembered across visits | 1 year |
2. Analytical or performance cookies
These allow us to recognise and count the number of visitors, to know which pages are the most and least popular, and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Cookie | Type | Source | Purpose | Expiry |
|---|---|---|---|---|
CLID | 3rd party | Microsoft | Used to identify the first time Clarity saw this user on any site using Clarity. | 1 year |
SM | 3rd party | Microsoft | Used for synchronizing the MUID (Microsoft unique user ID) across Microsoft domains. | Session |
clck | 1st party | Microsoft | Stores the Clarity user ID and preferences unique to this website, so that subsequent visits to the same website are attributed to the same user ID. | 1 year |
clsk | 1st party | Microsoft | Used to store and combine a user’s page views into a single session record. | 1 day |
AMP_* | 1st party | Amplitude | Collects and stores data about user interactions (page views and events) to analyse engagement. | 1 year |
3. Functionality cookies
These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Currently we do not use any functionality cookies.
4. Targeting cookies
These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
Cookie | Type | Source | Purpose | Expiry |
|---|---|---|---|---|
_fbp | 1st party | Meta | Used by Meta to store and track visits to our website. It helps Facebook deliver advertisements to people who have visited your site when they are on Facebook, Instagram, or other platforms that support Meta advertising | 3 months |
_fbc | 3rd party | Meta | Used to track user interactions when they arrive at the website from a Facebook ad. | 90 days |
_tta | 3rd party | TikTok | Used to measure ad performance and attribution. | 1 year |
_ttp | 3rd party | TikTok | This cookie is set by TikTok Pixel and is used to track and analyze the performance of advertising campaigns. It helps measure and optimize conversions, as well as understand user interactions on the website after viewing or clicking a TikTok ad. | 1 year |
axcrt | 3rd party | AppLovin | Used for identifying individual user sessions to monitor behavior across a website | 1 year |
SRM_B | 3rd party | Microsoft | Used by Microsoft Advertising as a unique ID for visitors. | 1 year 24 days |
fr | 3rd party | Meta | Delivers and measures Facebook advertising and enables ad targeting | 3 months |
_axwrt | 1st party | holdme.care | Enhances user identification and tracking across sessions for advertising. | 1 year |
ax_visitor | 1st party | holdme.care | Assigns a unique identifier to each visitor for the AppLovin AXON pixel. | 1 year |
_axwrt_ts | 1st party | holdme.care | Stores the timestamp associated with the _axwrt identifier, used for advertising attribution and measurement. | 1 year |
MUID | 3rd party | Microsoft (Bing) | Recognises unique browsers visiting Microsoft sites; used for advertising and analytics. | 1 year 24 days |
ANONCHK | 3rd party | Microsoft (Bing) | Stores a session ID and verifies ad clicks for reporting and personalisation. | 10 minutes |
MR | 3rd party | Microsoft (Bing) | Used to indicate whether to refresh MUID. | 7 days |
Changes to this policy
We may change this policy from time to time, when we do we will inform you by updating the “Last updated” date below.